Presented by The Source, in association with Mumbrella, SAGE (Secrets of Agency Excellence) will provide agencies with insights into what goes into creating a successful agency business. Hear from leading industry consultants, agency bosses and clients on the key issues affecting the industry and what your agency should be doing about it.
08.30 – Registration
Opening presentation – Disrupt or die
Simon Corah, the founding partner of M&C Saatchi Australia and its former CEO, will look at how industries are disrupting and what business owners and CEOs should do about it. He will demonstrate why this is the ‘Decade of Discontinuity’, showing how successful companies and brands are radically reinventing themselves and the markets they compete in.
Speaker: Simon Corah, CEO Growth Mantra
09.45 – 10.30
Interview – A view from the top: How to connect with the client CEO
At a time when marketing is being called to account and impacting on businesses’ bottom line more than ever before, find out what the CEO’s expectations are from their marketing investment, in an interview with the chief executive of a leading telco.
Speaker: David Scribner, CEO Virgin Mobile
10.30 – Morning tea
11.00 – 11.45
Presentation – Planning for success, not just profit
Most ‘business plans’ are actually budgets. There’s nothing wrong with numbers, but the numbers should be the outcome of a good plan, not the plan itself. This talk by The Leach Partnership looks at business planning beyond the numbers – from client satisfaction, retention and growth, to optimising the agency structure. From agency positioning, to agency collaboration.
From the type of work the agency does, to the type of clients it does it for. The presentation
will also include tips on creating and executing a robust business plan that builds value
into your organisation.
William Leach, The Leach Partnership principal
Sangeeta Leach, The Leach Partnership principal
11.45 – 12.30
Panel Q&A – What does a successful modern agency business look like?
James Greet, Ikon Communications CEO Australia/New Zealand
David Fox, Ogilvy Group Australia CEO
Simone Bartley, Together Co CEO and co-founder
Tim Riches, Edelman CEO
12.30 – Lunch
13.30 – 14.15
Presentation – How to motivate and inspire your staff
People drive results, culture drives people and leaders drive culture. Richard’s presentation will give insights and ideas from his 25 years working with agencies of all sizes. He will look at five distinct agency cultures to help you decide which is right for your agency. He will also look at strategies to develop people’s capabilities; understanding the leadership behaviours that create discretionary effort; and how to develop a coaching culture in an agency.
Speaker: Richard Wentworth-Ping, Wentworth People founder
14.15 – 15.00
Panel Q&A – Talent and Culture
John Gutteridge, J. Walter Thompson CEO Australia/New Zealand
Kerry Field, Mindshare chief of talent
Kevin Macmillan, The Works creative partner/founder
Lindsey Evans, Special Group founding partner & CEO
Richard Wentworth-Ping, Wentworth People founder (moderator)
15.00 – Afternoon tea
15.30 – 16.15
Presentation – Remuneration
Learn how to avoid the race to zero, and how to get paid what your agency services are worth.
Speaker: Darren Woolley, TrinityP3 MD
16.15 – 17.00
Panel Q&A – What clients want
Caroline Dempsey, VISA head of marketing ANZ
Lambro Skropidis, LG Electronics, GM marketing
John Chatterton, Goodman Fielder, Marketing Director Grocery Category
17.00 – 18.00 – Networking Drinks
Event manager, Denise Jinks
/ (02) 8296 0229
Event presenter, Camille Alarcon
/ (02) 8296 0206