Presented by The Source, in association with Mumbrella, SAGE (Secrets of Agency Excellence) will provide agencies with insights into what goes into creating a successful agency business. Hear from leading industry consultants, agency bosses and clients on the key issues affecting the industry and what your agency should be doing about it.
08.30 – Registration
09.00 – Opening presentation
Opening presentation – Disrupt or die
Simon Corah, the founding partner of M&C Saatchi in Australia and its former CEO, will look at how industries are disrupting and what business owners and CEOs should do about it. He will demonstrate why this is the ‘Decade of Discontinuity’, showing how successful companies and brands are radically reinventing themselves and the markets they compete in.
Speaker: Simon Corah, Growth Mantra CEO
09.45 – 10.30
Interview – A view from the top: How to connect with the client MD
At a time when marketing is being called to account and impacting on businesses’ bottom line more than ever before, find out what the MD’s expectations are from their marketing investment.
Speaker: Kate Burleigh, Intel Australia/New Zealand MD
10.30 – Morning tea
11.00 – 11.45
Presentation – Planning for success, not just profit
Most ‘business plans’ are actually budgets. There’s nothing wrong with numbers, but the numbers should be the outcome of a good plan, not the plan itself. This talk by The Leach Partnership looks at business planning beyond the numbers – from client satisfaction, retention and growth, to optimising the agency structure. From agency positioning, to agency collaboration. From the type of work the agency does, to the type of clients it does it for. The presentation will also include tips on creating and executing a robust business plan that builds value into your organisation.
Speaker: William Leach, The Leach Partnership principal
11.45 – 12.30
Panel Q&A – What does a successful modern agency business look like?
Jim Moser, Clemenger Group Melbourne chairman
Chris Jeffares, Cummins & Partners MD
Adam Francis, AJF Partnership founding partner
Jason Dooris, Atomic 212 Group CEO and managing partner
12.30 – Lunch
13.30 – 14.15
Presentation – Tips on winning client-managed pitches
Hear from Navigare’s Jeff Estok who works behind the scenes with clients to solve client/agency issues.
Learn the differences between a self-managed pitch and consultant-managed pitch;
and why a ‘win’ strategy trumps a ‘pitch’ strategy every time.
Speaker: Jeff Estok, Navigare managing partner
14.15 – 15.00
Presentation – How to motivate and inspire your staff
This presentation will look at the correlation between staff engagement and organisational productivity. As an expert in business transformation, and talent attraction and retention, Georg Hirschi will also talk about what great leaders do to motivate their staff, particularly in periods of business transformation.
Speaker: Georg Hirschi, Lee Hecht Harrison talent solutions director
15.00 – Afternoon tea
15.30 – 16.15
Presentation – Remuneration
Learn how to avoid the race to zero, and how to get paid what your agency services are worth.
Speaker: Darren Woolley, TrinityP3 MD
16.15 – 17.00
Panel Q&A – What clients want
Nicola Richardson, Lion Dairy & Drinks marketing director
Col Kennedy, Cotton On Group global head of marketing and e-commerce
Jo Whyte, Australia Post GM brands and postal services marketing
17.00 – 18.00 – Networking Drinks
Event manager, Denise Jinks
/ (02) 8296 0229
Event presenter, Camille Alarcon
/ (02) 8296 0206