Graham is a highly qualified communications professional, having spent over 35 years in the advertising media industry in Australia and New Zealand.
He is principal of Enth Degree, a company established in 2007 to provide marketers best practice value and service management from their communications suppliers, including Media, Creative, Digital and PR Agencies. The company has offices in both Sydney and Melbourne.
At Enth Degree Graham specialises in media service delivery and regularly evaluates media strategy, planning and implementation on behalf of some of Australia’s largest media spenders.
His practical experience working within the media industry is invaluable in understanding the costs and service models employed by Agencies, and where efficiencies, without loss of quality output, can be generated.
Graham has observed that…”Following my move to Enth Degree after over 30 years “Agency Side”, some have labelled me a poacher turned gamekeeper. From this side of the fence I have observed that gamekeepers are critical! In this age of competition and dramatically expanded media options, it is imperative that Agencies provide their clients accountable service and transaction transparency”.
Graham’s career includes the position of National Media Director within global advertising agencies Lintas, Young and Rubicam and Managing Director of Mitchell Media in Sydney. He commenced his career at McCann Erickson in 1973.